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A logo is the biggest marketing tool that a company has. It is the face of a business, portraying the company’s values, services, aspirations and personality to consumers. The message that it portrays will shape consumer perceptions. Designing a logo that has to say so much about a company is a tricky process. Over complicated designs can be confusing for consumers, which is why a minimalist approach is a great solution.

Minimalism is a style or technique in design that is characterised by extreme simplicity. Void of unnecessary clutter, a minimalistic logo should portray a very clear message that does not require any explanation to be understood. These logos rely on creative typography, simple shapes and clever negative space to tell the story of a brand, rather than over complicated graphics and detailed icons.
Their simple message is also often much more memorable to the consumer than over complicated designs.

Showcased here is a selection of some of the most inspiring minimalistic logo designs. As simplistic as they may appear, they are the perfect examples of logos that say more with less, leaving a strong impression with consumers.

Savenergy

Savenergy

Wrkshp

Wrkshp

Dusseldorf

Dusseldorf

Gnezdo

Gnezdo

Core Fitness

Core Fitness

Engineer King

Engineer King

Sunsynk

Sunsynk

Diva

Diva

Ozeal

Ozeal

Love Letters

Love Letters

Tomato

Tomato

Toad Print

Toad Print

My Indian Closet

My Indian Closet

Eat & More

Eat & More

Bearwine

Bearwine

SafeLink

SafeLink

Dark Prayers

Dark Prayers

Pregg.net

Pregg.net

Large Pizza

Large Pizza

Apple Juice

Apple Juice

Safari Bar

Safari Bar

Print Pagoda

Print Pagoda

Electracycle

Electracycle

Tic Toc

Tic Toc

Fruit

Fruit

Have you found any examples of beautifully designed, minimalist logos that you’d like to share? Let us know in the comments.