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The search engine optimization industry has changed over the years. However, the basic principles remained the same. I’ll try to cover here some of the main things you should focus on in order to become and stay strong in the search engine results.
One thing before we start: Understand this is a relative game. You don’t have to reach some absolute goal to rank #1 for a particular keyword. All you need to do is to be ‘better’ than the guy who is on the #1 spot.
Build domain authority
Every link to any page on your domain is counted as a ‘vote’ by the search engines. You should focus on getting links from as many (reputable, not spam) domains as possible.
There’s been some research which confirms what I’m saying above.
Build individual page authority
Use the 80/20 rule (I’ll refer to it here as 90/10 because it is a more accurate measure for the web world.) Focus on building links on the top 10 pages that rank for the phrases you want in the search engines.
Before search engines started counting entire domains (domain authority), they pretty much focused on raking individual pages and the domain had not so big influence. This is true to some extent today.
Be smart enough to know when you’re getting lucky
Focus on the winners, not the losers. How many times have we stopped doing what’s working and focused on what’s NOT working? Well, from experience you know that what’s not working is probably not going to start working soon. So focus on what brings you results (that will be smart percentage of your efforts, refer to the 90/10 rule.)
10% of your pages probably get around 50-90% of the traffic. Instead of focusing most of your efforts on pages that don’t rank, focus on improving those pages that already rank! Remember the phrase “The rich get richer?” Same with the SERPs.
Here’s another good analogy: did you know that Google has around 100 services? You probably haven’t heard of most of them. What would happen if Google started focusing the majority of their efforts on products that are not so popular instead of getting new features for their main search engine and Gmail? I’m sure they would be surpassed by other competitors and go out of business sooner or later.
I hope you enjoyed this post.
This post is one reason why web design websites should not offer tips on SEO….
Hi, what do you mean?
Thanks for sharing some great tips here.
Hi Vikas,
No problem, I hope you like these tips!
Thanks for sharing – very useful!
Seo is BIG game.You have to know how search engine works if you want to get better SEO !! Please read this.This might help you for SEO-ing.
Search Engine Optimization (SEO)
Hi Henri,
Thanks for sharing this great resource with us!
that is some really good stuff henri n thnx for sharing ,its something that everyone needs to know bout .Thnx a lot Dicky n henri for so much.
thanks for these SEO tips
Hi, just like to say that this is a great blog post. Maybe not amazing, but is good however.
Hi Gareth,
I’m glad you like my blog. Hope you gain what you need from here
When you say “build individual page authority” does that also apply to building individual post authority?
I read somewhere that if a post is doing really well, you should convert it to a page.
Would you agree with that.
Hi Keith,
Yup, it is recommended to convert a post to a page if it is doing well. But this is not a must.
Awesome article. You brought some really clear points.
thank you,
keep going on.
Nice tips. These tips really help me to increase my site ranking. Thanks for sharing this wonderful post.
Hi,
I am glad that you get benefits from our tips.
Thanks, Nice tips, one suggestion though, If you could do little more detail it will easier for a newbie like me,
i am a newbie in Search Engine Optimization but i think that the submission of articles in article directories is one of the best ways to gain backlinks. *
Great tutorials. Thanks for sharing.