Often when designers are creating new web pages, they rely on the design of the elements within a page. Banners have to look pleasant; navigation buttons have to be consistent and so on. But when these elements are placed together within a page, they create dynamics that attract user attention. The study on user attraction, or attentiveness, is a part of what is called usability – a guide on how to assess purposefulness of a user interface.
That is why you might notice that the most popular websites like Google and Facebook have minimalistic designs and there is a good reason for such approach.
Less Is More
There is a common saying amongst designers and developers alike – Keep It Simple and stupid. A webpage that sells shampoos to customers should only have the necessary webpages to sell that particular product and not anything else. Users don’t need to know the size of the bottle or even what colour of the shampoo would be.
When things are kept simple, users get to do tasks quickly and when they do, they will appreciate and come back to your website again.
