Images are very important because they will make your web pages look nicer and more attractive. But, high quality and beautiful images always huge in file size. They make your pages load slower and consume more bandwidth. So we, the designers should optimize the images so that they are tiny in file size, but good in quality.
There are a lot of useful image optimization tools which can help us to optimize and reduce the file size of the images. These applications are available as both web-based and desktop-based applications.
Web based Image Optimization Tools
1. Smush.it
Smush.it is a popular image optimization tool that able to reduce the image file size but retain the quality, which is what we called “lossless” image optimization! You can run Smush.it through the web site (5 images at the same time) or through Firefox’s YSlow extension.

2. Dynamic Drive Online Image Optimizer
The Online Image Optimizer lets you optimize different image file formats such as GIF, JPG and PNG. You can either upload the image from your local machine or paste the URL of an image. This tool able to optimize and convert your image to different file format. The limitations of the Online Image Optimizer are 200KB per file, and only single file allowed per conversion.

