Every good blogger knows that there is a world of opportunity in social media, especially the rapidly growing social media platform of Twitter. The site recently went through a redesign in order to make it even more user-friendly, and, as a result, activity within and around it is booming. So how can bloggers take advantage of Twitter? Well, for one, having a solid presence on Twitter is a requirement. But is this enough? Is interacting with your community on Twitter enough to drive traffic to your blog? It’s certainly important, sure, but there’s more you can do. Though you might not realize this at first, it’s actually possible to optimize your Twitter presence for search engines, thus benefiting your main blog. Here are a few things to consider as you reevaluate your Twitter presence.
Do you have the right handle and profile name?
These are perhaps the two most important parts of setting up a Twitter account that is search engine friendly. The handle, a username like @yourbrand, establishes a static url at twitter.com/yourbrand that search engines can index so that future information on your feed can be accessed and linked to quickly and easily. Likewise, your profile name, the name that appears next to your handle in the profile, further establishes your brand. Ideally, both of these names will target keywords related to your interests.
