User experience in website design is not governed by the website’s functionality alone. The interplay of the textual content and the images used also plays a significant role in determining how the user experience pans out. If you want to create a strong first impression, then you need to make sure that the words and pictures used on your site complement each other effectively. For better UX, your content needs to be relevant, but your design also needs to be relevant in relation to the content.

Your content and your design that is the text and the visuals must flow with fluidity through the website. You must also take special care to ensure that the content you have on your site proves useful for your audience.

Uses Images as Irrefutable Proof

One of the ways that you ensure content and design fluidity is by making use of images as a means of backing up the claim you have made in the content. In order to showcase credibility, you will need to prove your point, every step of the way. So, if you say the products on your site are premium products that are designed to impress, the associated images must convince the users of the same. In this particular case, the product images must be able to complement the text.

As a designer, you aren’t just creating an online presence, what you are actually designing is a journey for the target audience. They will only complete this journey if they are enticed to do so by the graphics and the text that is coming together to make a solid impression on them.

Content that is to the Point

Endlessly meandering content makes it difficult for users to scan it. So keep it to the point. You have placed relevant images that are going to make your users think, but you can’t just depend on images to prove your point. Content also shares this burden, and you will need to tighten it up, to ensure that it’s easy to scan and understand.

This is yet another aspect of fluidity; and for this to happen you need to get your content optimally organized. If you have a website that lists numerous services, it will be a good idea to compartmentalize the content with respect to the needs of particular users.

You will also need to prioritize the content depending on what a major chunk of your users need. Let’s break this point down to understand how you need to prioritize the text and design of your site. First, you need to zero in on the purpose of your website – Why is it that you want a website in the first place? This purpose will determine the kind of target audience that you want to attract to your site. So, once this target audience is on your site, make sure that they comprehend the purpose of your site immediately.

Once they have done that, figure out the ‘messages’ that you will need to explain, either textually or visually or using a bit of both. Let’s say you want to describe the positive attributes of your services; how are you going to describe them? By using visuals or by writing great content; decide keeping in mind the fact that your users are going to have very short attention spans.

Something else that you need to keep in mind with respect to fluidity is labeling. This must be goal oriented; you need your users to go from, place A to B on your website, which in turn will culminate in a call-to-action; this can be facilitated by labeling. This allows your visitors to discover your website and the content on it, the way it’s supposed to be discovered.

The Way you tell your Story

Fluidity also comes from the way you tell your story to the audience. Make no mistake; your online presence is your way of narrating your end of the story to a target audience. If it’s a product or service that you are bringing to them, you need to tell them why you believe, its use will add value to their lives or businesses. The way you narrate this information, will have a bearing on whether the target audience will believe what you are saying.

Here again, the interplay of images and words is crucial. You can enrich your narration by using text in the form of slogans, background images infused with appropriate text, you can use demo videos, create characters and give them a persona of their own and let them talk to the user directly and do many other things that will help you deliver the website message with deep impact.


The trick to ensuring a fluid interplay between words and pictures for ensuring better design is knowing how you wantusers to see the website. What do you want to be their takeaway from the site, with respect to its design?Do you want your website to be called efficient, humorous, revolutionary, utilitarian, friendly, functional, lucid, imaginative, playful or something else altogether? If you get a fix on this, you will be able to design a website with that particular ‘takeaway’ in mind. This will give an added impetus and focused direction to your designing efforts in terms of the use of words and pictures. You will now have a goal in mind and this will help you put in place the kind of fluid interplay between images and text that guarantees a better design.