When you are out about shopping for a particular product, what are the first things that will attract you to pick up a particular item, perhaps one would say the quality or a current running promotion. However, most commonly the thing that makes us pick up an item be it out of curiosity or trust is the packaging of a product. The packaging design of a product also leads consumer to make unnecessary purchase. This is also one of the main reasons why companies who could afford it will pay a large amount of money for designers to come up with creative packaging ideas or creative packaging designs to attract their consumers. This is because it has been scientifically proven that many consumers would rather pay a little bit extra for a better and more attractive packaging design as compare to a product that is poorly packaged.
However, while there are high demands for creative packaging ideas; it is not necessarily easy to come up with such creative and unique ideas in a competitive market. Besides being creative, the packaging ideas will also need to be practical and be convenient to the consumers as well. Which brings us to some of the creative packaging examples we have collected just for this particular topic. Our collection for this week consists of packaging design and ideas for a variety of products, from food, drinks, clothing, cosmetic products and even condoms!
Nonetheless, designers will always have to keep in mind that despite their creative packaging ideas or designs, their ideas will always need to be practical and store and protect the product from damage. Therefore, a unique and creative packaging design is a blend or creativity, art and science but also technology. Besides, packaging the product in weird shapes or design, the typography and the color adorning the products could also help attract attention and set a brand image for the product. In fact, with the right kind of packaging design, the product will also help establish a strong brand image for the company.
For that reason, we hope our readers will be able to gain some inspirational ideas from some of the impressive and creative packaging ideas and designs that we have featured here!
How about having your milk in an aluminium can?
ChillOat (Quaker Oats)
Packaging of chilled creamy oats for different flavours, conveying the image of an indulgent healthy dessert.
No one would say no the nicely and creatively packaged box of chocolates.
Ketchup Campaign Against Landmines
The campaign against landmines used sachet of ketchup to appeal to the public for donation.
1000 Acres Vodka
A design the demonstrates that there are no limits to custom glass manufacturing.
A packaging designed that will perfectly to the crackers size.
Get your own customise message typed/ carved onto your chocolate.
The concept of this design is the packaged red wine as fresh blood packets.
An unconventional packaging for condoms.
Stitch Em On
Each package here contains 3 needles of different lenth, 2 color threads and a guide.
A red bermuda shorts packaged as “human meat”.
Sustainable Underwear Packaging
An uncommon ‘green’ packaging for an underwear line.
Bulee Champagne Branding
A contemporary design for a champagne brand.
Resealable Soda Can With Ads
An interesting packaging concept that allows soda to be resealed.
John & Kira’s
The packaging represents the handcrafted and careful aesthetic instilled in the brand.
A beautifully packaged breakfast set for those who are always on the go.
A set of seed packs with a guide book on how to care for your new sprout.
Packaging for sweet square pastries in two different sizes.
Salt & Pepper Cell
A creative design for a salt and pepper shaker.
A special designed Pepsi can.
An innovative packaging that can act as a cleaning detergent of a dumbbell!
Anti-Theft Lunch Bags
Green splotches on your sandwich bags will surely keep hands of your lunch.
Intricate designs and colors were used to designed these decorative giftware and cosmetic product lines.
The washing powder takes the form of a washing machine.
Smart Hair Mask
Using a beanie for a hair mask packaging design.