With the vast competition in the e-commerce world, it is not easy to stand out from the crowd and be able to attract new (and old) customers with your products. If you have put countless hours of hard work and equity to build your profitable site, and now you want to get the maximum return on your investment by selling it, the best thing to do is to contact a website broker.
However, if you decide that you want to stick with it, it is not impossible to skyrocket your online business either. If you are going to grow your e-commerce business and increase sales, you have to market your store wisely and be able to attract customers and traffic continuously.
But what does wise marketing even means? With so many marketing channels and tools to choose from, it is quite understandable to find yourself wondering which promotional tactics are best to grow your e-commerce business significantly.
In this article, we share with you a list of six proven e-commerce marketing strategies you and your team can put into action to generate sales and achieve your strategic business goals.
Use Content To Build Brand Awareness
Compelling content allows you to show your prospects and customers who your company is and what your brand represents. You can produce content in any format you like as long as it helps your potential clients.
The content you put out there gives you the chance to present your product to the customers and provide them with the possibility to understand the qualities that make your brand unique.
An excellent way to do this is with a separate page on your website. There you can share details about your company, its culture, and what separates it from the competition. That kind of content makes apparent what sets you apart from others in your industry. It also shows potential customers why they should choose you over your rivals.
However, even if your e-commerce site is well built and rich in content, if people can’t find it in search results, you are missing out on a lot of traffic, leads, and sales. The best way to solve that problem is by including keyword research tools in your content marketing toolbox.
Keywords are essential for increasing organic traffic because searchers only find content if Google thinks it is relevant to what they are searching for. And when it comes to choosing the right keywords, make sure you include in your content the very exact terms that people are typing into Google to find you. Doing so will make you more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic.
Adopt The Habit To Display Quality Product Images
Product images for e-commerce are the basics of this business. Since e-commerce removes the ability to touch and examine a product, the image of it becomes the most relevant reference point for every online shopper. Thus, the quality of your product images can turn a browsing user into a customer.
With new technologies developed continuously and upgrades to search engine algorithms, images are now a critical focal point of any effective SEO strategy. For that reason, it is so important to choose the right image. Image SEO starts with selecting the file name and the format and ends with resizing and optimizing it. Also, do not forget to use responsive images.
Take Good Care Of Your Current Customers
Nurturing the relationship you have with your existing customers is an excellent and affordable way to increase sales because you already know that they like your product. So, find methods of improving sales to the customers you currently have.
There are many ways you can take care of them. One way is to give them discounts like buy one get one free. Another is by creating a customer loyalty program. That is a perfect way to reward your most loyal customers with loyalty cards, entitling them to free services or products.
Use Customer Feedback To Attract New Prospects And Customers
In today’s online world, customer feedback has never been more critical. By asking for your customers to give you their feedback, you are saying that you value their opinion. You show that you care about what they have to say. Also, using satisfied customer testimonials can help you attract new customers and increase sales online.
Happy customer reviews are considerably more influential than even the best-written sales copy. Moreover, they create a more favorable perception of your brand in the mind of the prospect and can potentially overcome hesitations preemptively. They can appear on your product pages, landing pages, pricing page, even your home page.
Provide As Many Payment Options As Possible
Consumers want to have more choices in terms of how they pay for goods and services. By offering more payment options, including newer, accessible functions, you are making it easier for prospects to give you their money. Thus, that is a great way to increase conversions and sales.
However, you need to be realistic – you can not offer every conceivable payment method available. But how to choose? Naturally, your business takes credit cards, maybe PayPal, bank transfers, but what about Google Wallet payments? Or ApplePay? WePay? Countless options, it seems.
The best way to decide is to look at your target audience to see which payment methods they use. Also, you want to make payment easy, so do not force people to sign up for an account. Allow payments without requiring an account. And from a branding perspective, keep your design consistent across all channels, especially your checkout page.
Think About Your Social Media Presence
Even though social media is a robust marketing tool, it can give e-businesses an exceptional possibility to market in a more personal way. Not to mention that through it, businesses can quickly reach prospects and customers. By using different social media platforms, your brand can generate engagement and communication.
It significantly increases traffic to your website and allows you to increase your customer base. However, you need to be active in a structured way. Estimate what Facebook, Twitter, Instagram, or LinkedIn have to offer for promotion types and choose according to your business and goals. Launch and optimize.
Also, do not forget that social media has a broad scope to do good storytelling. Though it requires a lot of creativity, if your story (and product) can resonate with people (the human element is super important), it will do wonders for your business.