In case you are still in doubt about whether you need an email marketing campaign and whether you want to contribute to the general pile of inboxes, keep in mind the following fact.
Constant Contact states that the average ROI for email marketing is $38 for every $1 spent.
Needless to mention that email is one of the most efficient marketing channels and an essential component of a successful marketing strategy. Over 144 billion emails are sent daily, and more than 58% of people check their emails as soon as they wake up.
Furthermore, email signature marketing, one of the most untapped branding and lead generation tools, does its job every time you send an email. Once chosen, an email signature generator and an email automation tool will work hard on your business promotion 24/7.
image source: https://newoldstamp.com/email-signature-management-software/
Already know your way around email marketing? There is still some space for improvement. Read on and follow our 8 email marketing best practices and consider new ways to increase your customers’ engagement and improve your ROI.
Uber
Uber`s email campaigns are always simple and to the point, precisely what busy people in big cities need. For those who want to learn more and have some time for that, there is always a link for further reading. Thoughtful minimalistic design, a brief text, and a clear CTA are the secrets of success.
Informative but straightforward copywriting paired with clean design reveal Uber`s brand identity in every single detail. Besides, Uber tends to preserve this attitude even in the frequency of their emails. Thus, a welcome email, promotions, and summaries of the rides are enough to keep users engaged.
Litmus
Being an expert in email marketing, Litmus itself is an excellent example of email opportunities efficient use. Their email marketing design is eye-catching and appealing due to the use of GIFs.
Bright and light-hearted animations entertain the readers and encourage them for further reading. Besides, Litmus subject lines also worth particular attention. Their brief and straightforward phrases manage to support the overall tone of voice yet state clearly the purpose of the email right from spotting a letter in the inbox.
Zapier
A problem/solution technique widely applied in email marketing campaigns provides a marvelous opportunity to win the hearts of the leads and turn them into loyal customers. Zapier is a company that uses the technique for its benefit.
The secret is simple. An email focuses a reader’s attention on some particular problem and immediately offers a decent solution that works. The only pitfall, in this case, is to know what problems your potential customers have and which of them you can solve indeed.
Bonus tip: what is email signature marketing?
Email signature marketing is a mere usage of the corporate email signatures at the bottom of the email for marketing purposes ranging from product or service promotion to direct CTA urging to subscribe, buy or visit an online event.
An email signature is an elegant and low-cost way to increase brand awareness and reach broad audiences. Therefore, consider creating this efficient and functional element following the best email signature examples.
BuzzFeed
There is plenty of great email content creator across the web and BuzzFeed is one of them. This renowned business creator is famous for their newsletter, delivering facts, figures, and news to millions of email users.
BuzzFeed Daily is perhaps one of the most famous, catchy, and cute newsletters sent out daily. Separate tabs for virtual quizzes, news, and videos paired with high-resolution visuals and concise headlines make for great reading.
Engaging content with equally attractive subject lines and images makes you want to click immediately. Thus, BuzzFeed`s newsletter appears to be the primary source of traffic for the company.
Headspace
This guided mediation app is one more excellent example of email marketing power. What sets their emails apart from others is a unique and unforgettable design featuring cute, playful characters in light, calm colors. What can be more relaxing?
Apart from being fun and matching overall company branding, Headspace emails have clear goals and focus on benefits. This is a powerful way to promote mediation and the app itself in a light yet convincing manner.
Starbucks
Starbuck email design follows the motto “More is less.” Providing rich flavor, complex, and aromatic drinks to any taste, this coffee shop chain also provides exclusive offers to their most loyal customers via emails.
Starbucks Welcome email sets the tone for the whole customer experience inside and outside of the coffee shop. Numerous reward programs, short and sweet promos, announcements provide the human touch and the feeling of being unique for the readers.
Airbnb
Email marketing is of great importance for Airbnb. A few years ago, the idea of opening your house to a stranger seemed weird and frightening. However, Airbnb marketers managed to convince almost everybody.
All Airbnb email campaigns share standard features:
- rigid reliance on data to provide relevance
- the hot destination offers supported by social proofs
- micro CTAs
- high personalization and triggered nature
- simple, elegant design and appealing images.
Airbnb and be professionals design their welcome and onboarding emails, abandoned cart follow-ups, and special offers emails with their goals in mind. The more personalized and relevant emails they send; the more money an app can make.
InVision
InVision sends long and informative newsletters sprinkled with catchy illustrative materials as the main content form of their marketing emails. Fun crosswords and surveys usually make these emails quite readable.
Furthermore, quirk CTAs, direct links to valuable materials, resources, interviews, or webinars make the InVision newsletters so precious for the readers. As a leading digital design platform, InVision knows perfectly well what is the balance between rich content and appealing pictures.
Conclusion
If you are struggling to set an effective email marketing campaign for your business, do not lose your heart. As you can see from the examples mentioned above, it is not rocket science to make an email that will work.
Undoubtedly, these examples are not an overnight success. Hopefully, the examples of these brands will serve a motivation and inspiration for your further marketing efforts.
