Many owners of commercial websites often underestimate the importance of design for the success of their business. Marecticians are also in no hurry to persuade them in this, as the position of the site does not affect the appearance of the site, so you can not spend time on this issue.
However, this affects sales exceptionally strongly. And sometimes so that it is worth paying attention in the first place and assigning work on its improvement a high priority.
The fact is that the quality and pleasant to the appearance of the design causes appropriate positive feelings among visitors to the site. The ugly and outdated appearance of the site, on the contrary – makes the only desire of the user to close the tab in the browser quickly.
An especially important role is played by design about e-commerce, as the visitor usually goes to him with the motivation to buy something. If the appearance of the pages of the site is not credible and repels, the purchase is unlikely to make, and therefore, all efforts to attract such a visitor will be spent in vain.
“But the main thing is the price! – You can tell. Yes, I do not argue, but there is also a factor of trust. And often, it is what becomes the determining factor when making a decision. Strongly you will trust the guys who call themselves “number 1” but can not even allocate money to redraw two pages of the site?
The same thing as trying to earn millions by opening an elite boutique in the old basement of an abandoned factory. And to continue to assert that the appearance is not the main thing.
How redesigning of the site may boost sales
The site is one of the bricks making a design a business model of the businessman. And our task is to make everything so that this brick ideally carried out the functions assigned to it.
Updating the design of the site provides a number of advantages:
- Increasing the loyalty of the existing audience and new visitors;
- Increase the conversion rate;
- Increase in the overall level of sales of goods or services;
- Reduced failure rates and improved behavioral factors;
- Compliance of the site with modern layout technologies and design trends;
- Optimization of the project structure, etc.
As I have already written, this is especially important for such types of projects as online stores. And believe me, the cost for a website redesign will be more than recouped by the growth of business profits, which will be particularly noticeable in the long run.
The adaptive layout is another proof of the upgrade
Many sites were created a long time ago, and then the need to adapt to the mobile phone, no one thought about it. But times have changed, and what was previously considered a pleasant bonus – now has become an essential need.
Now the rate of traffic from mobile devices is increasing, and in several topics already exceeds transitions from desktop PCs and notebooks. This is a fundamental argument of why it is necessary to provide a quality display of your site on smartphones and tablets.
The adaptive layout is a necessary condition to which the design of a new site should correspond. On the screen of your smartphone and tablet online store with an outdated, inappropriate design, not only looks ugly, the main thing – they are completely uncomfortable to use and shop.
Also, even the Google search engine announced that since the summer of 2018, sites that are not optimized for viewing from mobile devices would be ranked in the search below.
So don’t put off anything that might give you a competitive edge right now. Update the design of your sites, make them better and more convenient for customers, and earn more!