Digital marketing starts with your website. Therefore, if it is difficult to navigate, its images are old fashion and the time to load pages is too long, you have started your online sales strategy, the wrong way. Below, you will find a few points that need to be considered, while building your business website. It is a good starting line. Then, just keep in mind that you need to grow using this base, so place all the energy, time and funds you need, to make it an efficient one.
Think about Google
Yes: Any company that goes online needs to make Google its priority. Because if you don’t manage to keep Google happy, by arranging your SEO strategy in a way that will please its searching robots, then you will not exist online, or very little. Translated, this means you need to take SEO in account, as soon as you started building the website. Find an online company that can help you on your digital marketing, like 12Handz, so that you don’t forget anything, and then focus on the key words that people will use to search for your company, online. Then, start building a link strategy by having other websites direct their users to yours, through links inserted into the key words you will have chosen.
Not everyone is an artist, yet all of us can build a website today, with the tools provided online. If you decide to do so (a wise choice), then follow the templates. Trying to imagine a full website by yourself is not only a job for professionals, it is also extremely time consuming and the risk that it won’t be adapted to your clients’ needs, is high. By following a template, you will simply fill in the boxes with the information and images relating to your company products or services. It is a safe way to make sure that the website will look like one from 2021 and not one from 1999…
Provide Interesting Content
For Google to consider you as a specialist in your field, and to recommend you to people searching for the type of products or services that you sell, it will need to consider your content as “interesting,” to start with. This will depend on the length of the texts that can be found on your pages, as well as the focus on a centralized theme, which will normally relate to your key words. However, it is also important for the customers that will visit your site (probably even more so). If someone goes to your company online and cannot find the information they are looking for, they will simply look elsewhere.