Whether you have an already established functional business or you’re a part of a brand new startup struggling to launch itself on the market, at some point you should start thinking about the perks of scaling your business globally. This includes covering a great number of countries and reaching thousands of customers which gives you the option to extend the sales life of your products by finding new markets to sell them in.
Of course, the thought of it seems like a distant dream, a far-fetched idea, only that’s far from being the truth. There’s no simple formula or a ready-made manual but with a few well-thought and tactfully implemented marketing strategies, this dream could become your business reality.
There are tons of marketing strategies and areas to focus on, from SEO tactics to video marketing techniques. It would be an excellent idea to hire experts that can lead you along the way. For instance, link building experts can help you increase your site’s traffic, whereas a social media expert can help you increase your visibility on social media. The options are plenty, but the results are promising. Follow our suggestions and recommendation and take the plunge to grow and scale your business with confidence.
Explore Your Target Market
The first step is to conduct extensive research on the market where you want to place your business and pool out some general information and facts to help you decide whether that particular market is worth the risk. This includes considering questions like: How big is the market in terms of customers? Who are your competitors? Can you use your existing business model? What should you do when it comes to providing local support?
Another crucial thing is to understand that different markets have their own rules, regulations and possible cultural differences. You and your team have to spend time familiarizing yourself with the new business politics which is why hiring a regional consultant is a good idea. You need the help and support of a local expert if you plan to take your chances in an unfamiliar ground.
Photograph: William Iven/ Unsplash
Create a Website
If your business does not have its own website already, now is the right time to invest your time and money in creating one. Of course, building a website might cost you a pretty penny, but think of it as a way to create the perfect first impression on new customers.
In this era of high online competition, it can be quite a challenge to meet the expectations of potential customers. Once you get it sorted out and manage to create a visually appealing and fully-functional site with a seamless flow on different devices – the clicks and purchases will start pouring!
Use an SMS API Provider
Mobile eCommerce has seen rapid growth in sales thanks to the rise in spending via smartphones, informs an article by the American investment firm CBRE. According to them, mobile sales will account for more than half of all eCommerce sales by 2021. This is why SMS marketing lies in a broad focus for many expanding businesses.
To exploit this strategy efficiently, you need the right international SMS API Provider that will allow you to reach your customers anywhere in the world with a just little bit of coding. We all know that international communication can be extremely annoying and hard to track, but an SMS API provider can help you determine which platform works best for your business as well as make sure that each message gets delivered.
Use a Mass Email Browser Plugin
SMS marketing strategies go hand in hand with email marketing. Some people might think that email marketing is a thing of the past, but the truth of the matter is that it actually proves to be quite efficient. In order to facilitate your email marketing endeavors, it would be advisable to use a Gmail automation tool for Gmail that allows you to send customized batch emails to your target audience.
This makes it easier for your company to send emails to its long contact list, and in a more private way too. Besides, it also prevents the recipients from accidentally replying to everyone who got the message.
Take Your Time to Scale
Many businesses looking to scale globally are really impatient and want to do so rapidly. There’s this fear of someone stealing and copying your idea if you postpone your expansion into new markets and untested waters. Who knows what tomorrow might bring, and how long would it take for another company or brand to come up with a competing product of their own.
We wouldn’t say that this fear is totally unjustifiable. However, this kind of approach could just as easily cripple your business and hurry you into moving forward with some foolhardy and heedless strategies. This was exactly what happened to Uber whose strategy based on “shoot first, ask questions later” resulted in them encountering an array of legal issues and cultural misunderstandings. This is one of the reasons they had to close their entire operations in China.
Therefore, if you don’t want to end in a stalemate, paying the price for your initial covetousness, take your time and scale your business prudently.
