LinkGraph vs. Fat Joe: Key Differences

There are tons of SEO agencies on the market. If you happen to be on the market for SEO services for your website, you’ve probably heard of two of the most popular ones: LinkGraph and Fat Joe. While these two agencies provide many of the same services, the two companies differ greatly in how they create content and work with their clients.

First: what services do these agencies offer?

LinkGraph and Fat Joe are SEO content agencies that offer link building services as well as other various tools. Fat Joe is in the UK and mainly offers link building, but they also offer help with content creation and tools to help boost your SEO.

Comparatively, LinkGraph is based out of New York and offers all those services and more. LinkGraph offers SEO, Paid Media, and Web Development services that include things such as link building, technical SEO, and PPC Management.

Now, let’s dive into 3 main differences between LinkGraph and Fat Joe, and why LinkGraph is seen by many as the most reputable option between the two agencies.

1. Genuine Outreach

A vital component of link building is doing blogger outreach to secure high-quality links. While many SEO agencies such as Fat Joe offer outreach, they fail to include everything else that goes into building top-notch links, such as extensive research and communication with brands and similar platforms. On the other hand, LinkGraph’s editorial team writes industry-specific content and then pitches to relevant publications.

LinkGraph considers key aspects like site traffic, the length of the content being linked, and social engagements when creating quality backlinks. LinkGraph’s prioritization of these crucial standards ensures that the links they create for their clients end up on relevant sites that have active user engagement and will boost your website’s reputation.

2. Quality Backlinks

Domain Authority (or DA) is a key factor in SEO. DA is a search engine score that predicts how well a website will rank on any search engine’s results page. Therefore, the higher the DA, the higher the site’s ability to rank. In the comparison between LinkGraph vs. Fat Joe, you can see that Fat Joe consistently provides links with lower DA scores, many of which are below DA 50.

On the other hand, LinkGraph promises backlinks up to DA 90+. Their content creation services team creates contextually relevant links in publications that are relative to your industry, all while maintaining high standards. LinkGraph also ensures that all links they create appear completely organic with relevant anchor text.

3. Original Content

Fat Joe claims they’re the top niche editing service out there. However, simple edits on existing content to insert links will not enhance your website and may harm your ranking instead. Google’s algorithms will notice if you add link placements to old content, and can penalize your website if you do so.

Rather than edit old content like Fat Joe, LinkGraph promises original content for every link you need. Not only will new content help your backlink profile, but it will bring more traffic to your website without any potential risk of consequences from Google. LinkGraph also includes rich media like photos and gifs to ensure readers stay engaged.

While Fat Joe is seen as a reputable SEO agency, there are better options on the market—one of the most arguably better alternatives being LinkGraph. Rather than editing old content to include links that won’t even have a high DA, LinkGraph creates original content the right way.

By doing plenty of outreach and determining the best way to get results for your business, LinkGraph promises high-quality backlinks every time.