Before you plan a logo, you should understand something that is represented and something that must be done. A logo is not only sign a commercial brand of the business through the use of format of font, color, and picture.
Logo is something inspiring the belief, impression, and admiration of a company or product, and our task as a designer is to create an identity that will do that task.
Have you ever asked to yourself, why the business competitor has more attention than yours? The answer is maybe related with the elements of this business.
But, what is the branding? Think it! Branding is something that is in your client mind to your company. Good branding will distinguish your product and service by the positive way that is really embedded in your potential costumer brain.
Understand the role and principles of logo design
Before you start to design logo, you have to really know and understand the principles of logo design. Some principles will be good if they can enter deeply into the understanding of designer and can fulfill all the hope, so it will get the highest satisfaction of logo owner.
The Meaning Of Color
Color becomes the interesting one of a logo. Use of color of logo is an important role. Interpretations of color are so various, base on age, sex, and culture. Therefore, color must be accounted carefully, base on your market target. Beside, color tends to follow the trend, like in fashion. You can read more about the meaning of color from our previous post.
Learn By The Other Success And Mistake
Logo is the easiest way to know and distinguish the company from the other. Being success and professional of logo designer need the particular skill, and it can be taken by studying and exercising. This resources would be explain the frequent mistakes and how to avoid.
10 Common Mistakes In Logo Design
12 frequent logo design mistakes – AVOID
22 logo design mistakes you might be guilty of
You Will Fix Your Own Logo Design Process
When designer plan or create a logo, she/he must follow the logo design process. It can guarantee that the last design result is relevant to client need. Below, there are some processes that can be used to get a professional logo designer easily.
The brand identity design process
The Logo Design Process of Top Logo Designers
The Logo Design Process for Ultimate Potential
The Better Vector
Vector becomes the standard in designing or creating the logo since the vector consist of some points that can be measured accurately and can guarantee the consistency of visual design of many sizes. Adobe illustrator or CorelDraw become a favorite for software designer in logo making.
A logo must be unique and give visual identity for your business. If you have unique logo, it will help your business becomes famous and make it is easier for consumer to know your company and product. However, something that becomes a center of interest is logo that has strong relation to your industry and business.
Make It Memorable
Logo is designed well will be entered into their awareness toward sub-awareness. It can happen because of many reasons, but for the logo that can be a memory in your mind, you have to use the simple and easy line to memorize. A good test to make sure that your logo design is easy to be remembered to show to your friends and ask them to come again next week. A good design must use the shape that is easy to be knows or the element that is easy to be remembered.
For you, a logo designer, make sure that the logo is catchy. The best way to make the catchy logo is to keep the logo design in to simple thing. Look at the company logos such as, Nike, Mitsubishi Motors, Bbayer and Aplle.
Adaptability – Be Ready for Change
The business situation development is so fast which makes your logo must be flexible enough to be adaptable with other situation. If your logo is to specific or literal, it will not be easy to serve market need.
Flexibility becomes the one of attribute that is most important in logo design. The effective logo can work in many media and applications. Therefore the logo must be designed in vector format to make sure the scale of many sizes. Your logo must be able to show the consistent picture in all your marketing matters, including: card business, heading, product line and website. Logo can work well in website or advertisement, but it can get problem when we take a pen or a cup of tea. Some articles or illustrations aren’t to read briefly. One more, your logo must work well in light and dark color.