Nowadays, building e-commerce is more comfortable than never before thanks to e-commerce platforms. The only hard part of starting is choosing the best platform for your e-commerce website.
Your platform choice will have a significant impact on your entire business activities and capabilities, and this is why it is essential to give it enough thought. Fortunately, we are here to help you come up with a very informed final decision.
In this article, we will contrast and compare two of the most popular e-commerce platforms, Magento 2 and WooCommerce. While these two platforms are almost similar in that they both based on PHP programming language as well as being open source, these two popular platforms also have several differences.
While Magento 2 comes out as a rather robust and sophisticated platform, WooCommerce is simply a mere plugin on top of the leading WordPress software.
If you want full details, you are on the right page because we will cover all the features you need to know about both platforms.
In fact, by the time you reach the end of this article, you will have considered which one is right for you. So without further ado, let’s discuss Magento 2 vs. WordPress WooCommerce:
Which is the best Ecommerce platform for your business?
1. Magento 2
Magento 2 is arguably the most powerful and robust e-commerce platform in the market today. It comes in a free version called Magento open source, a premium level known as Magento Commerce, and a third hosted solution called Magento Commerce Cloud.
Being open-source software that is based on PHP-based programming language and using the Zend Framework, it means that any person can easily download it, install it, and do some further customization.
The platform is often referred to as the Swiss Army Knife or Leatherman of e-commerce thanks to its very high level of customizability. Currently, Magento 2 is considered as the most robust and powerful e-commerce platform because it can power both small and large e-commerce websites.
Compared to WooCommerce, Magento 2 comes packed with the most number of features the reason why it is a far more powerful e-commerce solution.
- Supports an unlimited number of products
- Comes fully equipped with its very own layout and theming system
- Comes with efficient APIs that can be used to connect to almost any third-party solution
- Has an intuitive admin interface with several tools for product creation
- Focused on enterprise and offers unbelievable scalability
- Comes in several versions
- A vast community of agencies and developers
- MVC-framework for extensive scalability
- Strong B2B-e-commerce capabilities
- Several outside-the-box E-commerce store solutions
- Strong product data capabilities in case of complex and very large catalogs
- Advanced shipping and payment capabilities
- It’s built specifically for scalability
- Integrates with PayPal, Braintree, as well as Authorize.Net
- Requires a slightly longer learning curve
- Weak CMS capabilities for massive content sites
- Larger application with higher maintenance overhead typically
- Most extensions will cost you money
- The Front end theming is a bit more complicated
- It is geared towards developers more than the regular users
- Its Enterprise Edition is quite costly. However, that’s expected due to their target market.
Magento’s entry-level Open source Edition is ultimately free except for the hosting. Those who want more features will have to go with the more advanced Magento commerce Edition.
This version is available at a monthly subscription with the price possible on the platforms official website. It features high-performance cloud hosting, professional support, and several additional features which to achieve would otherwise require a paid extension.
WooCommerce is a familiar name to most of the users of WordPress since it is a plugin for WordPress. This is also the reason as to why it has a large user base. It features most of the functionality that you may ever need to open an online store.
Compared to Magento 2, WooCommerce is pretty lightweight which makes it suitable for more straightforward eCommerce websites and beginners with a significant content need.
Since it is pretty limited, you will require to buy and install numerous plugins to achieve the desired e-commerce store functionality.
- Supports an unlimited number of products
- Has a robust extension system that is purely based on the WordPress plugin format
- Enables you to pick any payment processor that you want using extensions
- Has numerous free and premium themes
- You get the value of WordPress CMS since it is a plugin for WordPress
- A lower cost of ownership
- Lower learning curve
- A large number of plugin and items available
- Great for sites that are content focused and can leverage WordPress CMS capabilities
- Setting up your e-commerce store is free except for the web hosting expenses
- Extensive documentation is readily available for its users
- Integrates easily with Google Analytics with the use of an extension
- Includes SSL support, although you will be required to get your certificate
- A weaker database architecture which is not ideal for scalability and high order volume
- Often requires users to install any additional plug-ins for them to achieve ultimate functionality
- Very minimal outside-the-box e-commerce functionalities
- A weaker product data capability, thus not suitable for complex and large catalogs
- Has only one version
- Hard to scale correctly for more prominent websites
- If you don’t use WordPress CMS, you will be forced to learn it too
- The costs of premium extensions and themes can quickly add up
WooCommerce is a free, open-source platform that anyone can download and install. However, you will have to register a domain name, a WordPress hosting account, and SSL certificate for you to start using the WooCommerce store.
You will probably get a domain name at around $14.99 per year, a hosting plan for about $7.99 per month, and SSL certificate at about $69.99 per year. This will be quite cheaper when compared to a self-hosted Magento commerce edition.
However, the premium extensions and themes are costly and may require annual renewals. Also, your hosting costs will vary depending on the size of your enterprise.
Overall, Magento 2 and WooCommerce are two full-featured platforms that can help you create an e-commerce store that you dream of. As you have seen, both have several similarities as well as a couple of unique differences.
Generally, WooCommerce is cheaper and easy to use which makes it ideal for beginners and small businesses.
However, if you are an ambitious e-commerce store owner that is expecting to have very complex requirements in future like large catalogs, B2B-e-commerce requirements, major customizations, integration requirements, and even your workers or development team, then Magento 2 is the better alternative.