There’s no way around it: if you don’t generate enough website traffic, your chances of generating truckloads of sales is close to none.
You might be able to get sales here and there, but if you want to grow your business, you’ll need more than a handful of sales. You need to scale things. You need your web pages to be seen by countless web visitors.
Not only that, you’d need to make sure that your funnel is working around the clock, and that you’re doing everything you can to boost those conversion rates and not let that traffic go to waste.
You do that by applying reliable marketing strategies and using the right tools to achieve your targets.
In this guide, we’ll look into five tools to help you drive tons of high-quality traffic to your website.
1. Ubersuggest
Ubersuggest is a reliable, freemium SEO tool that helps optimize your web pages for the search engines. It allows you to come up with a winning SEO campaign that lets you rank your pages at the top of the search engine results pages (SERPs) for relevant keywords.
The tool analyzes your target keywords and shows you the monthly search volume, the average cost per click, and the number of estimated competition in paid and organic search.
You’ll also get keyword ideas from a list of terms, questions, prepositions, related phrases, and more that people use when doing Google searches.
Additionally, the tool gives you content ideas through a list of top-ranking pages for your target keyword, including their estimated monthly traffic, backlinks, and social shares.
The tool’s traffic analyzer helps you gain insights about your competitors, including the number of keywords their domain ranks for, organic monthly traffic, domain score, backlinks, and others.
Ubersuggest also shows your competitors’ top SEO pages and keywords their domain rank for in organic search, including the monthly search volume, Google search ranking position, etc., giving you a peek into their SEO strategies that you can build on.
With these features, you’ll find the best keywords to target, perform competitor research, and more to help optimize your website, improve your visibility and SERPs ranking, and drive more traffic to your site.
2. EmailAnalytics
If you’d like to improve your email marketing campaigns, then you need EmailAnalytics.
The tool connects to your G Suite or Gmail account and gives you in-depth reports about your email activities.
The tool allows you to measure essential email productivity metrics including hourly, daily, and weekly email traffic breakdowns, the average email response time, daily traffic volume, and more.
This helps you track your email marketing campaigns’ performance and uncover areas you can improve. This, in turn, helps you get better results out of your email marketing campaigns.
You can also view user reports, the contacts you interact with frequently, message threads, and more.
Seeing low interactions from specific contacts, for instance, can prompt you to revisit your email content, subject line, and other message elements to help improve your engagement rates.
Additionally, you can set up filters to customize specific emails to show in your reports.
3. BuzzSumo
Publishing relevant blogs and content that addresses your target audiences’ problems or answer what they’re searching for online is one of the best ways to drive visitors to your website.
With online tool BuzzSumo, you’ll gain insights on the most popular topics on the web, create high-performing content, and track your performance (among other things).
For instance, I typed in “Online shopping,” and this is what the tool came up with.
BuzzSumo shows you the top websites using the keywords in their content, including their social media engagements and shares.
This gives you ideas about the kind of topics people are searching for online, helping you create content your audience wants to know about, and drive traffic to your website.
The tool also helps you find the most influential YouTube Channels and Twitter profiles around your topic and their total subscribers, videos, and total views.
With this feature, you’ll know which influencers are working in a specific niche or have experience promoting certain products and content for your influencer marketing campaigns.
In a nutshell, BuzzSumo helps you find proven content ideas that actually work and create better content that propels your content marketing strategies and lets you generate loads of website traffic.
4. ReferralCandy
ReferralCandy is a software that helps you create customer referral programs and other word-of-mouth marketing strategies to help you engage your audience, drive traffic to your website, and improve your sales and conversions.
The tool allows you to reward your customers when they promote your brand, get more people to share your products on social media, or establish a community around your brand.
ReferralCandy has templates you can use to build and customize your referral program pages, popups, etc.
Here’s a sample offer created using ReferralCandy.
The tools also makes it easy for you to promote your referral program throughout different marketing channels
This includes sending email blasts to invite contacts or asking new customers after they purchase to join your referral program, showing popup offers after buyer checkout, sending users to a landing page to get their referral link, and more.
After launching your program, you won’t need to send out individual emails to qualified referrers since the tool automatically detects successful customer referrals and sends them the rewards.
5. VYPER
VYPER is a marketing tool that lets you create viral campaigns quickly and easily.
The tool lets you set up reward or loyalty programs, referral campaigns, contests, giveaways, and more, which are some of the best ways to draw more visitors to your website.
Choose from the tool’s templates library and customize to add your mechanics or requirements, brand colors and elements, and more.
Use the editor tools to modify the header, font style and size, buttons, forms, and others.
The tool also lets you choose how you want to display your campaigns or contests to your viewers, such as a landing page, embed form, or widget.
Use VYPER to gamify and incentivize your marketing campaigns. Doing so helps increase your audience engagement, make your related content and promotions highly shareable, and attract more people to your website.
Start boosting your website traffic now
There is no shortage of strategies and tools to boost your website traffic.
Find the best tools that match your approach, and you’ll be generating loads of website traffic in no time, increasing your chances of converting your passive visitors into paying customers.
The tools mentioned in this guide are just the tip of the iceberg, and if you know other marketing and SEO tools that help drive more website traffic, please share them with us in the comment section. Cheers!
