For a small business owner, getting your name out there is pivotal in bringing attention to your new company early and often. Sometimes, the tasks of maintaining social media and digital marketing campaigns can be vexing, and just one more item on a list of day-to-day operations. That’s where companies like Profit can come in to help you put your business on the map.
Profit is a software company based in San Francisco that has created a software solution for teams to manage their performance. It has applications for nearly all business processes through OKR software. OKR stands for Objectives and Key Results, and it’s a framework for helping businesses define internal goals and track the outcomes on a quantified basis.
For decades, companies have been using OKR as a management methodology, not only to survive, but to stay ahead of the competition. OKRs have enabled corporations like Google, Amazon, and many more to outperform rivals time and time again. Profit’s comprehensive OKR management solution defines objectives and key results at every level of an organization, and helps businesses stay on track in today’s fast-paced and ever-changing industry—while still encouraging innovation.
Profit’s OKR system is broken down into five key facets that your business can’t do without:
1. Strategic Alignment
Strategic alignment is among the foremost features of OKR methodology, helping companies achieve alignment and contribute their own OKRs to further the company’s vision. Alignment brings transparency, which in turn fosters accountability and a shared sense of purpose among employees.
2. Corporate OKRs
Users can create and align corporate, department, team, and individual OKRs. While the top management defines the corporate objectives, the various departments can create their own OKRs to further the corporate vision.
3. Step-by-Step OKR creation
Users can create their objectives or use default templates, but can also choose to add a description under the objective to provide further context. From there, companies must set a date to accomplish the objective. This paves the way for content creation that will create a greater visibility.
The “Visibility” feature allows you to create access controls and decide who has access to the OKRs within the organization. Objectives with company-wide visibility create transparency, facilitate alignment, and foster cross-functional cooperation within the organization. This allows companies to align their OKRs and contribute to corporate, management, department, team or shared OKRs.
4. OKRs by KPI (Key Performance Indicator)
With Profit, users can keep track of all the key performance indicators and the associated key results that contribute to objectives across the company. Users have the ability to monitor (watch) the progress of OKRs across the company by filtering out key performance indicators that they consider to be most crucial for the company’s growth in the long run.
5. Watched OKRs
OKR methodology demands that objective and key results be defined and tracked. As OKRs are defined and owned organization-wide by departments, teams, and employees, you can choose to monitor those that are crucial to you.
While Profit sets the foreground to get startups off the ground and their business cemented, Nettra Media, one of the nation’s growing SEO agencies, acts as a growth partner for an entire company, not just another advertising agency.
Nettra focuses its marketing strategy on a natural online presence for any business. Their two-fold strategy takes into account that advertising never comprises more than 30% of a business’ new customers, and that a majority of new clients come from outside referrals.
Nettra first accesses a company’s digital presence while performing a competitor analysis, then provides a client with an idea to build at least 10 customer acquisition channels. From there, those ideas are tested and studied to find the marketing solution that fits your business, while taking the time to understand your company’s unique needs.
