How Can Typography Enhance the Performance of Email Marketing?
Typography plays a crucial role in creating engaging email designs for effective email marketing. The right font, style, and size can help capture the reader’s attention, evoke emotions, and enhance readability. With well-chosen typography, email marketers can convey their message more effectively, leading to higher open rates, click-through rates, and ultimately, improved performance.
How Can Convertkit Help Improve My Email Marketing Performance?
Convertkit email marketing tool can significantly enhance your email marketing performance. With its user-friendly interface and robust features, Convertkit allows you to easily create engaging email campaigns, segment your audience for targeted messaging, and track the effectiveness of your emails. By utilizing Convertkit, you can optimize your email marketing strategies and achieve better results in terms of open rates, click-through rates, and overall customer engagement.
7 email marketing trends to follow
Employing the latest email marketing trends wouldn’t only help you delight your subscriber base but also give you the ability to derive impeccable results out of your email marketing campaign. Here’s a look at the biggest email marketing trends that can help you do the needful.-
Say hello to interactive elements
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Rollover effect

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Carousels

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Accordions

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Surveys and polls

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Gamification

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Kinetic emails

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Make way for user-generated content

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Leverage automation

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Say hello to artificial intelligence
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Deliver accessible content
- Include a robust visual hierarchy within your email copy just the way Invision did. From placing the eye-catching imagery at the top to including a clear CTA above the fold, they have done it all to make it easy for the customers to read and comprehend the email copy.

- Use appropriate font sizes.
- Work on line spacing optimization.
- Leverage high contrasting colors to make the reading process easy for everyone.
- Incorporate Alt text for all the images to aid the screen readers in understanding what the email is about. .
- Make your HTML table accessible to readers.
- Include semantic HTML.
- Do not add flashy GIFs that could trigger seizures in photosensitive patients.
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Include rich media

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Incorporate BIMI
