Boost Your Email Marketing Performance With These Trends

Email marketing is one of the most effective and affordable ways to interact with your customers. After all, the ROI of email marketing is 4400%. That means for every $1 you spend on email marketing, you get a return of $44. With 59% of consumers saying that email marketing influences their purchasing decision, extracting higher ROI through emails isn’t surprising. That’s the reason 93% of marketers are already using email marketing for distributing their content. Given the kind of footing email marketing has on consumers, it becomes imperative for businesses to make their email marketing game top-notch. So, if you are a marketer and want to generate ample revenue while increasing sales, email marketing can be your gateway to success. All you need to do is update yourself with the latest email marketing trends and boost your performance.

How Can Typography Enhance the Performance of Email Marketing?

Typography plays a crucial role in creating engaging email designs for effective email marketing. The right font, style, and size can help capture the reader’s attention, evoke emotions, and enhance readability. With well-chosen typography, email marketers can convey their message more effectively, leading to higher open rates, click-through rates, and ultimately, improved performance.

How Can Convertkit Help Improve My Email Marketing Performance?

Convertkit email marketing tool can significantly enhance your email marketing performance. With its user-friendly interface and robust features, Convertkit allows you to easily create engaging email campaigns, segment your audience for targeted messaging, and track the effectiveness of your emails. By utilizing Convertkit, you can optimize your email marketing strategies and achieve better results in terms of open rates, click-through rates, and overall customer engagement.

7 email marketing trends to follow

Employing the latest email marketing trends wouldn’t only help you delight your subscriber base but also give you the ability to derive impeccable results out of your email marketing campaign. Here’s a look at the biggest email marketing trends that can help you do the needful.

Say hello to interactive elements

Interactivity plays a great role in making emails engaging and attractive. Emails that contain interactive elements keep the subscribers hooked as they actively participate and engage with the content, thereby increasing the likelihood of making a purchase. That’s the reason interactive email content increases the click to open rate by 73%. Here’s a look at some of the most engaging interactive elements.

Rollover effect

Rollover effect effectively changes the appearance of the image on the basis of the location of the user’s mouse pointer. See how Nike does a great job by using the rollover effect in its HTML email template to create tooltips with product details.

Source: Really Good Emails

Carousels

Carousels are a great way of displaying a few photos of product items on a single screen. You can even include multiple hero images and display several angles of a product without overcrowding the screen. You can take some inspiration from this carousel email from Adidas. In case this seems to be a daunting task for you, you can hire a professional HTML email developer to design such innovative emails for you.

Source: Really Good Emails

Accordions

Accordions make long-form email compact yet creative. Simply put, It is a great way of reducing the email length without compromising with the email copy. Here’s how Property Dreams does it like a pro.

Source: Email Uplers.

Surveys and polls

Surveys and polls are a great way of gaining more insight from your audience. To put it in other words, it gives your customers a chance to bring forward their opinion, thereby helping you collect their feedback while directly engaging with them. In fact, you can even make these surveys and polls interactive by embedding them within your email. Take a look at how Harry’s did a perfect job by embedding a survey into their email.

Source: Really Good Emails This interactive survey manages to keep the subscriber’s attention for a longer period. It also shows the customer that the brand cares for their individual preferences and needs.

Gamification

Gamification has the ability to give a fresh perspective to your email. From attracting new subscribers and entertaining them to accelerating engagement, it can help you do it all. Take a look at this interactive holiday email from Email Uplers. The brand has made good use of gamification by leveraging the festival of Easter.

Source: Email Uplers

Kinetic emails

Kinetic emails combine CSS and HTML to facilitate interactivity by taking control of the template level design element. This allows users to fully interact with the major parts of the email design. Here’s a kinetic email template example from B&Q. See how it makes use of “tap to interact” call-outs seamlessly while displaying the content instantly within the in-email slideshow.

Source: Really Good Emails

Make way for user-generated content

User-generated content (UGC) is the content created by the end-user of the product. It could be anything from a text and image to videos and audios. Such content is a great way of engaging your loyal customers along with your potential clients in real-time. In other words, when you entice your subscribers to create content through email marketing, it goes a long way in building authenticity and accelerating conversions. Moreover, with 82% of consumers considering user-generated content to be extremely valuable, it becomes all the more imperative to incorporate it in your email marketing strategy. Further, it can help you save on cost and time too. For instance, instead of putting your time, money, and efforts on creating email copies or creating videos of your product or services, all you need to do is ask for feedback from your subscriber and embed the review in your email. See how seamlessly Bose has incorporated reviews and testimonials about their various products into their email for enticing the subscribers to purchase from their Black Friday Sale.

Source: Really Good Emails

Leverage automation

With 75% of marketers already making use of some sort of marketing automation tool, it wouldn’t be wrong to say it is a trend which is on an all-time high. From mapping the customer experience and personalizing the email content to creating drip campaigns and scheduling follow-up and reminder emails, automation does it all smoothly. Here’s a personalized follow-up email from Cocktails 101 that doesn’t only thank customers for attending their happy hour but also subtly promotes its products while sharing recipes of a few drinks discussed at the event.

Source: Really Good Emails

Say hello to artificial intelligence

Artificial intelligence and automation might look the same, there are a lot of differences between the two. While automation works on streamlining the task, artificial intelligence is all about improving your decision-making process. AI makes use of predictive analytics and machine learning to give your subscribers a more personalized experience. From writing highly engaging subject lines and determining the best copy and content to determining the best send time and frequency of the email, it does it all.

Deliver accessible content

According to Litmus, the average attention span of a user while reading an email is 13.4 seconds. Moreover, an average adult reader has the ability to read between 250-300 words in a minute. Therefore, it is critical to deliver such email content that’s accessible. You can do it by keeping your copy precise and on point. Moreover, with 2.2 billion people across the globe having a vision impairment or blindness, it becomes all the more important to create accessible content that can reach anyone irrespective of their disability. The following tips can help you do the needful.

Include a robust visual hierarchy within your email copy just the way Invision did. From placing the eye-catching imagery at the top to including a clear CTA above the fold, they have done it all to make it easy for the customers to read and comprehend the email copy.

Source: Really Good Emails

Use appropriate font sizes.
Work on line spacing optimization.
Leverage high contrasting colors to make the reading process easy for everyone.
Incorporate Alt text for all the images to aid the screen readers in understanding what the email is about. .
Make your HTML table accessible to readers.
Include semantic HTML.
Do not add flashy GIFs that could trigger seizures in photosensitive patients.

Include rich media

An average person receives 129 emails per day. Therefore, it becomes critical to stand out in your customer’s jam-packed inbox and garner their attention. You can do so by including rich media such as videos, GIFs, and animations within your email. After all, adding rich media such as videos in your emails can increase your click rates by 300%. Here’s how Wistia makes good use of video in their business email template for introducing its new Chrome extension Soapbox.

Source: Really Good Emails

Incorporate BIMI

Brand Indicators for Message Identification (BIMI) is a security standard that gives brands with DMARC protection the ability to display their logos beside their email subject lines. It is a great way of building brand credibility while mitigating email security issues. According to preliminary data from Yahoo, displaying the logo within the subject line can enhance the open rate by 10%. So, if you haven’t already used BIMI, it’s high time you do it and get an edge over your competitors. Take a look at this email that demonstrates the usage of BIMI. pasted image 0

Wrap up

Email marketing can help you reach and connect with your customers seamlessly. All you need to do is keep working on your email marketing efforts. The above-mentioned email marketing trends will help you streamline your efforts while saving both your time and money. So, get going with these trends and make the most out of your email marketing campaign.

Author Bio

Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and Salesforce email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

7 Trends Which Can Boost Your Email Marketing Performance

How Can Typography Enhance the Performance of Email Marketing?

How Can Convertkit Help Improve My Email Marketing Performance?

7 email marketing trends to follow

Say hello to interactive elements

Rollover effect

Carousels

Accordions

Surveys and polls

Gamification

Kinetic emails

Make way for user-generated content

Leverage automation

Say hello to artificial intelligence

Deliver accessible content

Include rich media

Incorporate BIMI

Wrap up

Author Bio

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