Designing a new site or redesigning an existing one is an unambivalently exhaustive task that requires significant caution. Well designed websites need to have impeccable user experience, generate higher traffic, and should have high credibility. Web design and SEO go hand in hand. Ranking your site is as important as the website itself as there is no use in creating a site that will not rank. The importance of site ranking process in delivering leads and attracting an audience can never be overlooked. A pretty face is of no use to you if it can’t generate revenues.
Here are some of the following web design mistakes that even professionals commit, and it can drastically ruin your site ranking.
Creating websites that showcase very little relevant content kills the chances of site ranking quite rapidly. A splash page that only includes graphics and links to the home page can quickly take the place of the home page. Then all the external links will be directed to a splash page that is devoid of much-related content. Our people are quite impatient, and if they can’t find the relevant content, they will leave in search of other pages. Thus it will affect the bounce rate, which is one of the ranking factors.
Stuffing the site with images
Adding an image to your website makes it quite attractive. But larger images can slow your site’s speed, and thus users will eventually lose interest. Also, adding too many photos and too little relatable content can ruin site attractiveness.
So, while web designing, you have to balance graphical attractiveness and relevant content to boost your SEO.
Slow loading of pages.
According to Google, page loading is a factor in site ranking as it makes happy visitors which is your ultimate purpose.
So, while web designing, you have to avoid bad programmers and heavy graphics as they lead to slow loading pages.
A highly attractive site with a lack of relevant content
While web designing, some professionals put all of their efforts into making the site something attractive for the visitors concurrently shunning the usefulness. Such practices can nether the web site at the lower end of the page. A competent professional uses web designing to make the site highly lucrative for visitors. The easier they will find what they are looking for, the more they will stay hanging on the site. Your site ranking highly depends on the visit duration. Thus the use of relevant content and SEO keywords will give more satisfaction for visitors.
Ineffective images, pages, and titling
For a good SEO ranking, you have to name all your images, page titles, and headers with relevant keywords. The URLs, titles, and alts for each page are unique and reflect relevancy. So describe your content with a meaningful and easily interpretable name.