Do you own a website? If you do, then you would want it to be successful. You can only achieve success with your site if you know how to optimize it for search engines.
There are a lot of ways to optimize your website, and one of that is the alt text in WordPress.
If you’ve been using WordPress for a long time, you may be already familiar with its many features. However, it is not enough that you know how to use WordPress, you also have to understand the function of each element to maximize its use.
In this article, we’ll discuss everything that you need to know about WordPress alt text, from its functions to its importance.
What Is Alt Text in WordPress?
You may be wondering “what is alt text in WordPress?” An alt text is metadata and also known as alt tags or alt attribute. It titles pictures, which mean it should be written together with the image, but people often take this feature for granted because they thought that it’s unnecessary.
The alt text is an essential and powerful feature of WordPress. If your image fails to display because of a slow internet connection or because the picture is too big, the alt text still shows. This means that the people viewing the site will have an idea what the image is all about even though it failed to load.
This feature can also be helpful to visually impaired individuals or people using a screen reader.
The general rule in writing an alt text to your attached image or GIF on WordPress is to briefly describe in the text what the picture is trying to communicate.
Here are rules that you should follow in using alt text:
- If the image that you are going to attach is wrapped in a link, your alt text should be a description of the link.
- If your image is only for aesthetic purposes or display or does not convey any communicative meaning at all, you can leave the alt text blank.
- If your image has a communicative content, meaning it illustrates or says something that is relevant to your page’s content; you should describe what can be seen in the image or repeat the text in the picture.
Many people thought that alt text is only meant for page visitors with accessibility problems. It is partly right, but there is just more to it than that. The alt text functions as a description to your attached image and relates it to the content of your page.
Most of your page visitors may not see the text, but search engines can, and they will show you images based on those alt texts.
Moreover, alt text can be helpful in our today world because of the launching of many wearable devices that do not display images all the time. In connection to that, alt text will be an essential factor for utilizing the advancement of our technology.
In general, always write descriptions for your images unless it’s only there for decoration purposes.
What Is the Effect of Alt Text to Your SEO?
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SEO or Search Engine Optimization is the process of modifying the content you are putting online to make it rank higher on SERPs or Search Engine Results Pages.
So how would you know if you did an excellent job with your SEO? It’s simple. If your website is shown first when people are searching for relevant phrases or keywords on Google, then you did a great job.
We have mentioned earlier in this article that there are a lot of ways in improving SEO for your website. The most common strategies usually involve installing different SEO tools or spending a lot of time doing research.
Unfortunately, some people did not know that there are some smaller tasks that you can perform that also have a positive effect on the ranking of your page. One of those little tasks is adding or optimizing your image alt text.
Alt texts have been beneficial to search engines like Google for a long time now. The bots of those search engines give focus to the text of your alt tag and use them to understand the content of your page further. It helps search engines to understand the attached image in your page and clarifies the surrounding text’s subject.
If you want to maximize your use of image alt text on WordPress, then make sure that you put it in every embedded media in your website.
Don’t forget to optimize it to make it easier for search engines to analyze and understand your content.
How to Use Alt Text in Optimizing Your Website?
Adding an alt text is very simple. You won’t need any formal training or such to be able to do it. However, the problem with alt text is people forget to put it to their images most of the time.
If you want to make your website successful, make sure to practice putting alt text to every image on your site, so that it will turn it into a habit or routine.
It is recommended that you go through your post and write an alt text for each of your images.
Here are the steps in adding an alt text:
- Find the image that you want to add the alt text on and click it.
- Press the edit icon.
- Look for the Alternative Text field. It is located under the caption.
- Type your alt text in the field and click update.
If you are only about to upload an image to your website, you can still enter an alt text immediately by following the same steps.
How to Optimize an Alt Text?
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Adding an alt text for images is not enough. It would not be useful unless you optimize it. Here are some tips to optimize an alt text:
- Provide enough information for both bots and human to comprehend by writing a full sentence instead of limiting it to only a phrase or word.
- Place keywords in your alt text to create a strong strategy in SEO.
- Describe the image very well and clear.
Alt text may look unnecessary, but they are essential for your search engine ranking. Make sure not to forget to use it the next time you upload an image on WordPress.