Blog or site monetization is old news, and many who have successfully set up their websites will tell you the critical role email marketing plays in all of this. If you pay close attention to any page you visit, an email subscription or newsletter option is always visible. This can often be seen in the form of no-nonsense tabs and widgets. But the slightly aggressive site owners often go for something that grabs your attention more — popup forms.
You know, these boxes big or small that invade and interrupt you before you can glance at a page thoroughly? Well, aside from that, coupon offers, site freebies, tips, and similar marketing material can appear in these popups as well. Annoying for some but overall an effective means to sneak in some service or product marketing, popup forms are here to stay, and it is high time to make full use of it on our site too.
Although most websites like WordPress provide users with similar alternatives, they are, for the most part, not as effective and as efficient as the marketing services being furnished by MailChimp. Additionally, it can be challenging to compete with the functionalities and capabilities MailChimp has under its tool belt. Rather than commit the mistake of using options that result in more SPAM than anything else, jumping in on the bandwagon and signing up for an account on this well known third party service is an ideal choice.
MailChimp, for those who do not know, is a US email marketing service provider and an automated marketing platform. The software was developed to assist site owners, particularly when it comes to monetizing their page. If you have wanted to add MailChimp to your WordPress site, you are in luck! Below are two of the best ways to integrate a popup code on your page or blog. Read on to learn how to install and where to put the MailChimp popup code in WP.
#1 Manually Add the Code to the Theme
Setting up a MailChimp signup form on a WordPress webpage or blog to gather names for your email list can be done without the use of plugins. The beautiful thing about embedding in settings is how, for the majority of available WordPress themes, the popup, blend, will right in rather than standing out like a sore thumb. What’s even better about this is how each form can be customized to suit your specific needs.
Additionally, a form that is available directly on your site lets users signup without having to be redirected from page to page. Compared to a plugin, there is no need to download several to be able to create popups for various lists.
Getting Your MailChimp Popup Code
- Log into your MailChimp account
- On the top navigation, section look for “Lists.”
- Now look for the list you wish to use for this particular popup, select the dropdown arrow that you will find next to it.
- Now click on “Signup Forms.”
- Scroll down until you find the “Embedded Forms” button; on the far right of it, click on “Select.”
- Copy the code that appears.
Installing the Popup
With your customized popup code, it’s time to get it installed. So grab the code which you will need in this next step. To embed the code to your site, it must be added to the <head> portion of your WP theme.
Depending on your theme and your skill level, there are three ways to go about adding the MailChimp popup code correctly; they are as follows:
- Users who have the Genesis theme installed in WordPress can paste the code under the Genesis > Theme Settings. Make sure to paste the code into the header script box and not the footer.
- On the other hand, users with a different theme and have some editing knowledge can manually locate the header.php file. Search for the <head> section and then paste the code right before </head> It is crucial to paste just before this section to avoid messing up any other codes already embedded here, accidentally deleting a code during this process can result to the WP screen of death. Furthermore, be reminded that this technique applies to the current theme you have the code added to. Changing the theme will eliminate any customizations done previously.
#2 Use a Plugin
Since not everybody is comfortable messing around with settings and codes especially when the threat of the screen of death looms, installing a plugin is the next best solution. Numerous plugins suit this specific need. For this particular purpose, the steps provided are for the plugin, PopupAlly.
Start by getting the code. Here are the steps in case you missed it the first time around.
- Access your MailChimp admin account
- Navigate to the top section and look for “Lists.”
- Now search for the particular list you want to use for the popup you have set up, select the dropdown arrow that you will find next to it.
- Press on the “Signup Forms” button
- Scroll down until you find the “Embedded Forms” option; on the far right of it, choose “Select.”
- Copy the code that is generated.
Now that you have your custom code, it’s time to move onto the plugin itself.
- On your WP dashboard, go to Plugins
- Add a new one by searching for PopupAlly
- Download and install it.
- Once activated, please scroll down and select it from the dashboard menu on the left panel.
- With the Display Settings page loaded, choose Popup 1. You can configure the popup with the available options on the display settings page.
- Next, choose the “Style” button. “Sign Up HTML” box will appear, you can paste your embedded MailChimp code here. Don’t forget to hit “Save” before exiting the settings.
There are more ways to embed a MailChimp popup form into your WordPress. The methods mentioned above are by far the most straightforward solutions and the most effective means to get it installed without giving yourself a massive headache.
Forms that MailChimp has made available for users to customize are hands down the best marketing alternative on the internet today. Nearly all the forms that you see are a product of a MailChimp code.