It’s often frustrating to come across a webpage that recently deleted, removed, or moved to another location. However, there’re various reasons for URL redirects. You need to understand when to use a given redirect so that it doesn’t affect your sales funnel. Below are some of the reasons why URLs get redirected.
- Moving to a new domain
There’re times where one might decide to change their URL as it might have been too long for the clients to remember. At times one might get a legal warning the domain infringed with another person’s copyright.
Webmasters tend to use 310 redirects to seek the domain to become redirected to another domain name. It’s a redirection that gets used to tell search engines the website domain that’s a default site.
Once this redirection gets applied, google removes the previous page from their index. It might take some time to notice the impact of this chance on traffic or ranking as search engines will take note of the changes after some time.
- Simplifying as well as tracking display Ads
There’s another marketing consideration of URL redirect. One might be advertising online with banner ads or in print media. In the process, you ought to want to track all the ad responses you can use tools such as WhereGoes to see other sources of online ads. You can also see which 3rd parties are following a particular URL.
You can use a simple URL redirect to send traffic from a particular URL to a given homepage. When you notice that a given e-commerce system has gnarly URLs that aren’t good, you can choose to redirect them. It’s an easy way to tell or give clients the exact website address without overwhelming them any further.
- Moving page temporarily
A 302 redirect happens when a page has moved temporarily. They have to get used when you need your visitors to go to a new page for a short time. The redirect happens when one is updating or redesigning their website.
If you might be planning to restore your old webpages, you can use 302 redirects. It’s also a valid redirect if you’re planning to test out your new page to get customer feedback.
When a user performs a 302 redirect, the initial page remains indexed in google. Within the redirection, link equity gets transferred to the new URL. 302 is a redirect that tells google that the migration is only for a short time. It hardly impacts one’s ranking, the authority of their traffic value.
There’re times where one can get a 404-error code. It isn’t a redirection per se but a chance to notify users that the URL isn’t found. It’s an error that appears when the website gets deleted from the server. However, the links to the page remain intact. It’s an error code that can adversely affect your SEO performance.
Understanding various redirects enables one to gain knowledge and try experimenting with them. You can use multiple redirects to assist your loyal clients, visitors, and search engines to find the right page on your webpage. There’re various utilities such as WhereGoes that one can use to trace any redirected path of the URLs. You ought to pack these essential tools within your webmaster’s arsenal.