How to Engage Your YouTube Community with Hootsuite | Ultimate Guide

how to engage your youtube community with hootsuite

Backing your YouTube community might look daunting, but here’s an intriguing fact to consider – Hootsuite has trained over 450,000 individuals in proficient use of social media management tools. This primer is an essential instrument to showcase how you can interact with your YouTube subscribers through this versatile platform.

Keep reading if you want to turn your online presence into a vibrant digital community!

Key Takeaways

  • Hootsuite is a valuable tool for engaging your YouTube community by promoting your channel, collaborating with other channels, and using features like the Community Tab and YouTube Stories.
  • Hootsuite’s social media management tools make it easy to schedule content, track analytics, and run contests or giveaways on YouTube.
  • By utilizing Hootsuite, you can save time and stay organized by scheduling your content in advance and tracking key metrics to measure the success of your social media efforts.
  • Running contests or giveaways on YouTube with Hootsuite can help attract new viewers, increase engagement, and build loyalty among your audience.

Understanding YouTube Community Engagement

A diverse group of people engaged in a lively conversation.

YouTube is a big social network that lets people share video content. It is more than just a place to post videos. YouTube has a community where viewers can talk with each other and the person who made the video.

This chatting helps make strong bonds between you and your viewers.

Engaging with this community is key to getting more views and likes on your videos. You can join in by answering commentsasking for feedback, or starting chats in the Community Tab.

Connecting with viewers can increase brand awareness and give them reasons to keep coming back to watch more of your videos. Using Hootsuite makes it easy to keep track of these chats and stay involved with your audience.

Methods to Engage YouTube Community with Hootsuite

A diverse group of content creators collaborates on a video shoot.Promote your YouTube channel, collaborate with other channels, and leverage the Community Tab and YouTube Stories to engage your YouTube community using Hootsuite.

Promoting Your YouTube Channel

Here are some ways to make your YouTube channel more popular. Use Hootsuite. This free platform helps you connect with your YouTube users. Make a stream on Hootsuite. This lets you view all your videos and manage the comments. With Hootsuite, you can keep track of special comments on specific videos.

  1. Start by creating eye – catching video titles.
  2. Make sure the video description has lots of important points and keywords.
  3. Use tags that fit your video and are common search terms.
  4. Choose the right category for each video.
  5. Keep your videos private until they are ready to go live.

Collaborating with Other Channels

Working with other YouTube channels can boost your reach. Here’s how to do it using Hootsuite:

  1. Find related YouTube channels: Use Hootsuite search streams to find matching channels.
  2. Connect with them: Send them messages or leave comments on their videos from your channel.
  3. Plan join projects: Work together on shared videos or vlogs.
  4. Share their content: If their video fits your audience, share it on your social networks through Hootsuite.
  5. Mention each other: Talk about the other channel in your videos and ask them to do the same.
  6. Take part in video collabs: These are a fun way for both channels to gain new viewers.

Leveraging Community Tab and YouTube Stories

You can make your YouTube channel more lively with the Community Tab and YouTube Stories. Hootsuite helps you do this in easy steps.

  1. First, use the Community Tab on Hootsuite. It’s a spot for all your fans to gather.
  2. Show off updates, photos, polls, and more on this tab.
  3. Next, have fun with YouTube Stories. They are short mobile videos that stay up for seven days.
  4. Use them to share quick updates or behind-the-scenes peeks
  5. Fans can comment and react on both the tab and stories.
  6. Don’t forget to respond! With Hootsuite you can manage replies easily.
  7. This action brings fans closer and makes them feel seen.

Techniques for Organic YouTube Promotion

A person holding a smartphone showing a YouTube video with vibrant thumbs-up icons and a customized thumbnail.

Customize your thumbnails, encourage viewers to follow your series, and embed YouTube videos on other platforms to increase organic promotion. Learn more about these techniques for boosting engagement on YouTube.

Customizing Thumbnails

Hootsuite’s platform course teaches users how to customize thumbnails for their YouTube videos. With Hootsuite, you can easily edit video details like the thumbnail, title, description, tags, category, and privacy settings. The platform also allows you to add a “MY VIDEOS” stream where you can view and manage all your published videos, including customizing thumbnails. Additionally, Hootsuite has a “PUBLISHED COMMENTS” stream that helps you manage comments and replies for your channel’s videos, including those related to the customized thumbnails. If needed, you can delete comments as well.

Encouraging Viewers to Follow Your Series

To encourage viewers to follow your series on YouTube, consider implementing the following strategies:

  1. Create engaging and consistent content: Develop a series with a consistent theme or topic that appeals to your target audience. Ensure each video is informative, entertaining, and visually appealing.
  2. Start with a strong introduction: Grab viewers’ attention within the first few seconds of your video. Use captivating visuals, catchy music, or an intriguing hook to keep them engaged.
  3. Tease upcoming episodes: At the end of each video, provide a preview of what’s coming next in your series. This creates anticipation and encourages viewers to subscribe so they don’t miss out.
  4. Utilize end screens and annotations: Take advantage of YouTube’s end screen feature to promote other videos in your series. You can also add annotations throughout the video to direct viewers to subscribe or watch related content.
  5. Engage with comments and feedback: Responding to comments on your videos shows that you value viewer input and encourages them to continue watching and participating in your series.
  6. Cross-promote on social media: Share snippets or teasers of your series on other social media platforms like Instagram or Twitter to attract new viewers and drive traffic back to your YouTube channel.

Embedding YouTube Videos

Embedding YouTube videos is a great way to enhance your website or blog with engaging video content. It allows you to showcase your YouTube videos directly on your website, making it easy for your audience to watch and share your content. Here’s how you can embed YouTube videos:

  1. Copy the YouTube video URL: Go to the video on YouTube and copy the URL from the address bar.
  2. Paste the URL in your website editor: In your web design software or content management system, paste the YouTube video URL where you want the video to appear on your webpage.
  3. Adjust the settings: Depending on your platform, you may have options to customize the appearance and behavior of the embedded video. You can choose a specific start time, set an autoplay option, or adjust the size of the video player.
  4. Save and publish: Once you’re satisfied with how the embedded video looks and functions, save your changes and publish your webpage.

Utilizing Hootsuite for YouTube Engagement

A person using Hootsuite on a laptop surrounded by social media icons.

Hootsuite can be a valuable tool for managing your YouTube engagement by offering features such as scheduling content, tracking analytics, and running contests or giveaways.

Scheduling Content in Hootsuite

Hootsuite allows you to schedule your content in advance. This helps save time and stay organized. Here’s how you can schedule content in Hootsuite:

  1. Open Hootsuite and navigate to the Publisher tab.
  2. Click on “Create new” and select the social media profile you want to schedule content for.
  3. Compose your post by adding text, images, or links.
  4. Select the date and time you want your post to be published.
  5. If you have multiple social media accounts connected, choose whether you want to publish the post on all accounts or specific ones.
  6. Review your scheduled posts in the Content Calendar to see an overview of what is planned for each day.
  • Hootsuite has educated over 450,000 students through their platform course.
  • They have over 72,000 professional graduates.
  • More than 1,000 schools have enrolled in their courses.
  • The Hootsuite Platform Training course is free.
  • The skill level required for the course is beginner.
  • The class duration for the course is 2 hours and 30 minutes.

Analytics and Tracking with Hootsuite

Hootsuite provides analytics and tracking tools to help web designers and aspiring designers measure the performance of their social media efforts. With these tools, you can track key metrics such as engagement rate, reach, and impressions.

How to Run a Contest or Giveaway on YouTube with Hootsuite

Running a contest or giveaway on YouTube can help you engage your audience and boost your channel’s growth. With Hootsuite, you can easily manage and promote your contest or giveaway. Here’s how:

  • Create a compelling video announcing the contest or giveaway.
  • Use Hootsuite to schedule and post the video across your social media platforms.
  • Encourage viewers to participate by liking, commenting, and subscribing to your channel.
  • Track the engagement and reach of your contest or giveaway using Hootsuite’s analytics.
  • Select a winner fairly and announce it on your YouTube channel.
  • Reward the winner with a prize and thank all participants for their support.


In conclusion, Hootsuite provides valuable tools and strategies to engage your YouTube community effectively. By promoting your channel, collaborating with others, and utilizing features like the Community Tab and YouTube Stories, you can increase engagement and build a strong community.

With Hootsuite’s social media management toolsscheduling content and tracking analytics becomes easier than ever. And by running contests or giveaways on YouTube with Hootsuite, you can further enhance engagement and grow your audience.

Start using Hootsuite today to maximize your YouTube community engagement!


1. What is Hootsuite and how can it help me engage with my YouTube community?

Hootsuite is a social media management tool that allows you to manage your YouTube channel, post content, moderate comments and increase brand awareness.

2. Can I use Hootsuite to schedule video posts on YouTube?

Yes! It’s possible to plan when you want to publish a video using the scheduling feature of the Hootsuite platform.

3. How does Hootsuite assist in increasing my brand’s awareness on social networks?

Hootsuite helps grow your online presence by letting you share videos across multiple social networks at once while also tracking who interacts with your content through its analytic features.

4. Can small businesses also benefit from using hootSuite Social Media Management tools?

Yes! Many small businesses find value in utilizing the diverse array of services that Hotsuite offers such as managing several social profiles, curating engaging content for their audience and keeping track real-time interactions.

5. Is there any support or learning materials provided by hotsuite for new users?

Definitely, yes! The ‘hootsuite academy’ provides step-by-step guides, tips & tricks which helps both beginners and experienced digital marketers make effective use of this platform in creating winning social media strategies.

6. Can we track our performance or engagement rate after implementing our strategy via hotsuite?

Absolutely! With built-in tools like Google Analytics and the insights from AI assistant offered within , you could measure ROI (Return on investment), monitor traffic coming onto your website from these shared videos hence making data-driven decisions about future content.

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