Whether you’re designing a new website or redesigning an existing one, you would want to ensure you’re getting it right. After all, a well-designed website is needed to improve the user experience, generate more traffic, create awareness, and establish credibility.
But how do you ensure that your site gets noticed? How do you make your website more appealing and engaging to readers? And how do you ensure that you rank higher on search engines?
Well, the wisest thing would be to hire a reputable web development company. Web design professionals know that both the users and search engines matter when establishing an online presence.
After all, how will people benefit from your website if they cannot organically stumble upon it when searching for targeted keywords? No matter how informative your website is, if people cannot find it, it will not benefit you.
Apart from defining your target audience and setting your goals, you should also consider your SEO when designing your website.
Read along to learn about some costly web design practices you should avoid.
1. Failure to Use H1 Tags
If you didn’t know, heading 1 tag plays a critical role in boosting your SEO efforts. Most people give much thought to the design style, looks, fonts, etc. when designing their websites, but forget about the right code elements.
However, code elements such as H1 plays a crucial role in determining whether your website will rank or not. Search engines use these codes to know more about your site.
To that end, ensure to include your target keywords in the H1 tag. This will boost your SEO efforts and will give your website an upper hand when competing with other websites.
2. Not Optimizing Your Site for Mobile Users
If you’re serious about your SEO ranking, then you need to make your site responsive to mobile devices. Statistics show that about 69 percent of people spend their time on smartphones. Even Google has realized this, and as such, are giving more priority to mobile-friendly sites.
What’s more, users are likely to stop visiting your site if it’s not mobile-friendly, even if they like your website. This will limit your website engagement with the users and ultimately reduce your conversion rate.
3. Adding Large and Irrelevant Images
While images offer an excellent way to make your website attractive, they can severely hurt your SEO when misused.
For instance, the use of large images and files can affect your site speed. To avoid this, consider using tools such as Optimizilla to reduce the size of your images.
4. Creating a Slow-Loading Website
Site speed is critical when it comes to your site’s SEO. While adding some gimmicks to your website can be a good thing, we would strongly advise you to avoid it if it affects your site’s performance negatively. After all, most people will not be patient enough to wait for a slow-loading page to load. Too bad for SEO, right?
Instead, you should give much thought to site usability as you would the design. In fact, most internet users will use your site’s performance to determine it’s quality. As a rule of thumb, ensure to test your site’s loading speed using tools such as Google Webmaster Tools.
5. Creating Text-Heavy Pages with Large Blocks of Text
Surprisingly, this is a widespread mistake. Most people use a large block of text when creating content. What they don’t know is that most readers scan through the content to get an idea of what the content is all about to decide whether to continue reading or not.
Most of them will leave your page and look for another if it is difficult to read.
Don’t use the textbook layout when writing website content. Among other things, a larger block of texts will make your content hard to read and, as such, will be regarded as low quality. Yes, most websites aren’t ranking on the first page of Google despite having invaluable information due to how the text is formatted.
6. Not Actively Removing Annoying Popup Ads
A considerable amount of people are likely to leave your site due to annoying pop-up ads. Both Google and users will penalize for intrusive popup ads.
To be safe, ensure to remove popup ads that distract users when reading your content. Using in-text hyperlinks could be the best alternative.
7. Not Adding Contact Information
Even if you avoid all the above mistakes, your site will still get penalized by Google if your contact information is missing. What’s more, visitors will be looking for this information when they visit your site.
As such, ensure that your contact information is available on every page. This will not only be good for SEO but will also help boost credibility.