The Biggest Business Killers You Should Be Aware Of
What Are Bad Practices in Business?
The latest Edelman Trust Barometer survey looked at 36,000 respondents in 28 countries. They found 80% of people will invest in a business based on their beliefs and values. While you should be careful not to alienate half your customer base with hot political topics, it’s okay to care about something passionately and take strides toward making the world a better place. Even when people don’t agree with your views, they may respect your passionate stance. The key to earning consumer trust is being consistent. It’s hard to stick to the course if you only make decisions based on what you feel is popular. Instead, make sure you are true to yourself.- Give honest reviews of your product
- Don’t try to hide behind popular trends and not fix problems your customers have
- Mean what you say and ensure your actions follow your words
1. Poor Marketing
If you don’t get the word out about your brand, people won’t know it’s there or how to find you. You must embrace a marketing strategy that reaches those most likely to buy your product. Do regular checks to see what activities give you the most return on investment (ROI). Repeat the things that work and lose the ones that don’t.2. Churning Customers
An unchecked customer churn rate is a silent business killer that can hurt your ROI before you realize what’s happening. Pay attention to how many people bounce away and never buy from you a second time. You can’t fix the issues if you don’t know what they are, so reach out to those who’ve left and gone to a competitor. Dig into your customer complaints. What have your clients griped about in the past year or two to customer service? Were those issues fixed or are they ongoing? Send out surveys and find out what you can do to improve things. The best way to keep your customers is to make them feel appreciated and as though they receive good value for their money.3. Lacking Innovation
It’s hard to build a strong business on a single product or service. Over time, the idea stagnates, competitors copy your idea and you slowly lose momentum. If you aren’t coming up with new products or advances to your software as a service model, you risk treading water and slowly drowning. Ask what other needs your customer base has? How can you find new things to offer them that make their lives better? If you aren’t creating new things or features, you risk killing your business.4. Losing Top Employees
It takes a lot of time and money to train excellent staff. Even the work environment can aggravate some employees. Some studies show even things such as keeping the temperature at a comfortable 72 degrees can increase productivity and create a comfortable workspace. When you lose one of your well-trained workers to a competitor, you have to spend time and money recruiting and training someone new. Your entire team may lose momentum during the process, reducing productivity and thus customer satisfaction. It’s much better to keep your skilled staff long-term. Your business will grow faster and stronger when you do.How Can Neuromarketing Help Identify and Avoid Business Killers?
The employment of neuromarketing strategies significantly revolutionizes how products are promoted by providing a deeper understanding of the subconscious responses of consumers. This technique assists in identifying potential threats to businesses through examining brain activity, eye movement, and other biological signs. From interpreting these responses, companies are able to make informed judgments, avoid complications, and amplify their marketing strategies. In this process, the power of neuroscience is utilized to reveal hidden motivations that govern consumer behavior, hence providing businesses with a competitive edge in the current market.