Operating an eCommerce store has unique challenges that not all email platforms address equally. That’s why it is vital to choose an email marketing tool that integrates seamlessly with your online business.
We’ve narrowed down 5 of the best email marketing tools to help you communicate with your customers and build your online empire.
The 5 Best Email Marketing Tools to Use with Your Ecommerce Store
Omnisend is our number one choice for email marketing. The program is explicitly designed for ecommerce and includes built-in omnichannel integration.
Plus, when compared side-by-side to other email providers, it is the most affordable option with superior features to help you build your business.
Omnisend is free if you send less than 15,000 emails per month or 2,000 per day. This price point is perfect for merchants who are just beginning to promote their products with email. After that, plans start at $16 per month with a free 14-day trial so that you can try all the features of the program before you buy it.
As an all-in-one email marketing platform, Omnisend allows online sellers to
- Create custom email campaigns in minutes
- Automate complex workflows with ease
- Segment their subscribers by demographics
- Target their customers based on buying habits
- Integrate social media for a seamless experience
Additionally, Omnisend includes valuable features like dedicated landing pages, SMS messaging, gamification and Google retargeting ads. Their email platform is highly rated from various sources including the Shopify App Store, GetApp and Capterra. Plus, 24/7 customer support comes with their standard package.
If you own an ecommerce store, Omnisend is on the top of our list.
MailChimp is another reliable email provider with high ratings in most areas. Their free version allows for 2,000 subscribers and up to 12,000 emails per month. When you are ready to upgrade, the price begins at $10.00 a month. While that is a bit less expensive than Omnisend, it includes fewer features.
We like MailChimp because it was one of the first email tools to provide a friendly interface for composing emails. However, many new users find it challenging to navigate the system to set up workflows. MailChimp makes up for this friction by providing many easy to follow tutorials to assist their customers along the way.
Since MailChimp was not designed primarily with ecommerce in mind, it does lack some of the marketing features we’d like to see come standard. For example, SMS messaging is only available in certain countries, smart segmentation is only possible with the Pro plan, and there are no gamification options.
MailChimp is a strong second choice for email marketing automation.
Our third choice is ActiveCampaign. In some ways, the tool is more robust than MailChimp or Omnisend, acting more like a CRM than an email marketing tool. However, that power translates into a higher price tag and a steeper learning curve.
There is no free version of ActiveCampaign, but they do offer a free 14-day trial. After that, you will pay a minimum of $15 per month ($9 if you pay for a year) for 500 subscribers. Higher-priced plans include additional features like access to the CRM, automation, SMS and more.
Two features that ActiveCampaign lacks when compared with other tools on this list are gamification and Google retargeting ads.
If you are looking for a heavy hitter for your marketing strategy, ActiveCampaign is a great option. Be prepared to spend some time studying how to use the software.
Aweber is a perfect choice if all you need is email marketing with no plans for omnichannel integration. The email program has an outstanding visual campaign builder with many template options for easy email creation.
Below are some of the features you will NOT get with Aweber.
- Segmentation capabilities
- Omnichannel integration
- SMS capabilities
- Quality lead captures
- Hosted landing pages
If you are looking for simplistic marketing with easy to create campaigns, Aweber will rise well to the task. However, if you plan to build a successful ecommerce store, you will probably outgrow this platform quickly.
Our final recommendation for an email marketing provider is SendinBlue. The automated platform is simple but effective for email marketing. The program includes some great features that can help your ecommerce store grow, including SMS messaging options, landing pages (premium version), popups, segmentation and automatic workflows.
However, SendinBlue does not offer gamification or Google retargeting ads.
Their free plan is a little weak with only 300 emails per day, but it could be enough if you have a small list that you won’t email often. SendinBlue’s first-tier pricing starts at $25 per month for 40,000 emails per month.
There you have our recommendations for the five best email marketing tools for ecommerce. We hope you find the perfect email platform to help you grow your business beyond your wildest dreams.