1. Target the right keywords.Several seasoned ecommerce entrepreneurs and marketers subscribe to the idea that targeting the right keywords is crucial to the success of your business. Whether you’re attempting to come up with compelling content topics that can influence your readers to take action on your offers, or you’re looking to optimize your website for the search engines, you’re going to need the right set of keywords to pull those off. Allow me to share with you two crucial bits of information that can help you mine the right keywords:
a. Use a reliable keyword research tool.Keyword research tools are important since they give you important insights about your prospective keywords, Let’s check out SEMRush, for example. If you type in the keyword phrase “MacBook air,” the tool will come up with these results. You can view the keyword’s organic and paid searches, and also its trend. You can even modify your keyword research by device and location. When you scroll down, Semrush also shows keyword phrases, sites that topped the organic searches, sites with their narrative and visual product ad copies, and ads history. You can obtain more data about the keywords by clicking the Keyword Magic Tool on the left side of the dashboard. The page will look like this: There you will find the top keywords according to their search volume (over 12 months) and figures pertaining to the level of competition. You will also find figures for other metrics such as trend, cost-per-click (CPC), and results in organic engine searches. From this data, you can garner rich insights to help you decide on which keywords you’ll target. Ideally, you should aim for those that yield low competition but have a high search volume. b. Search in online forums. One of the SEO basics that small business owners should know is online communities and question-and-answer forums are a great place to mine for keywords. Check out Reddit, for example. Enter your industry, product, or any other topic in the search box on their homepage. Then click on a group (called a subreddit) to view the conversations and inquiries there. For instance, I clicked on “r/MacBookair,” Here are some of the posts: The posts range from the users sharing their first use or purchase of a Macbook Air, inquiries on how to fix physical damages, compatibility issues, and more. These inquiries and posts can help you uncover content ideas to write about. And because these ideas are validated by the number of engagement it garnered from the forum, you can ascertain (to some extent), that your audience is going to like reading about them. Quick Tip: You can write about the same topic of the most liked post or those with the most replies.
2. Publish valuable and compelling content.Content may be “king,” but it’s worth remembering that not all content is created equal. The content you produce needs to be valuable and relevant to your audience; otherwise, they won’t take action on your offers, especially with how fierce the competition has become online. That’s why the topics and keywords you uncovered in your research is vital. If they are relevant to your audience at the onset, you can produce valuable content based on those keywords. Your content should also compel your audience to respond to your call to action. In this way, you can increase your conversions. If you are insanely busy and you need help with getting your content written, you can find seasoned writers who can help you with your content. When looking for a freelance writer, consider those who have not only writing prowess, but also those with content marketing know-how. Freelancemyway is a good place to find writers who are specifically in content marketing. On their homepage, type in “content writer” in the search box. Among the results shown, you will find writers who aren’t just writers, but those with content marketing experience. Writers adept in content marketing know-how to deliver a message that helps drive traffic to your website, sell your products, or achieve your other marketing goals. They can also sprinkle your content with your target keywords and psychological triggers that will help convert your prospects into customers. If you want to take a more in-depth approach to ensure the content you’ve been producing is optimized for SEO, you can also have the freelancer do a website content audit. Doing so helps you gain a full understanding of how much content you have, where they live, how they are written, how they are organized, and how your audience engages with them.
What SEO strategies should B2B and B2C ecommerce businesses employ to improve their online presence?
For B2B and B2C ecommerce businesses, understanding the differences in b2b and b2c ecommerce is crucial when developing SEO strategies to enhance their online presence. B2B enterprises should focus on optimizing their website with keywords tailored to their target audience, while B2C retailers need to emphasize user experience and mobile optimization. Both should prioritize high-quality content, backlinks, and social media engagement for better SEO outcomes.